ESTADAO

 

25 openers for "marca mais", an special magazine
published by the daily brazilian newspaper estadao. 
art direction by joao guitton.



each opener represents a specific category.
shopping, airlines, drinks, sports, etc.



one of the complexities of the project relies in finding an specific
iconic style for representing each category and then create
a proper environment were they can all can coexist.



a wide range of colors help organizing both categories
and elements among the 25 compositions .



vibrant, colorfull and exiting illustrations introduce the viewer
to every subject on an unique entertaining way.



the appearance of gradients create layered
composition with an interesting dephs.